Strategic Decision-making in Digital Transformation: Tourism Lethbridge
Sidney J Shapiro (University of Lethbridge); Andrii Fedorych (Taras Shevchenko National University of Kyiv); Priyanshi Mishra (Banasthali University)
Abstract
Dominika Wojcik, Senior Director of Communications at Tourism Lethbridge, the official Destination Management Organization for Lethbridge, Alberta, Canada, faced a decision in early 2023 regarding its digital transformation journey as she had to decide whether Tourism Lethbridge should continue using an existing third-party digital tourism application or develop a proprietary app.
How to cite
Sidney J Shapiro et al. (2025). Strategic Decision-making in Digital Transformation: Tourism Lethbridge. Open Access Teaching Case Journal, 3(1). The Case Centre, reference 206083.