Formula One Group: Driving Strategy for Success
Dustin Quirk (Red Deer Polytechnic); Kristy Fulton (Red Deer Polytechnic)
Abstract
In December 2024, the Formula One Group management team, under the leadership of Stefano Domenicali, CEO, celebrated the successful completion of the 2024 Formula 1 (F1) racing season. Having completed twenty-four races around the globe in the past ten months, they were engaged in the process of creating a strategic report to determine Formula One Group's current situation and future vision. Over the past five years, F1, a single-seat automobile racing series, had grown immensely in popularity and profitability. However, signs of market saturation and maturity were emerging. Domenicali knew it was a critical time to assess Formula One Group's ecosystem to better understand the current situation and determine how to influence the organization's performance, growth, and future vision as the pinnacle of motorsports.
How to cite
Dustin Quirk et al. (2025). Formula One Group: Driving Strategy for Success. Open Access Teaching Case Journal, 3(2). The Case Centre, reference 210747.